Paid Search is the cornerstone of PPC advertising. Search allows your potential customers to find what they want, when they want it. Through Paid Search, you have the opportunity to show your ads on top of and along side search results at all the major search engines. With proper keywords, ads and targeting you can connect your business with the world.
Display Advertising lets you place ads across a vast variety of the Internet to connect with potential customers. Display covers it all, sites both large and small. Display accepts all types of ads – text, image, interactive and video ads. Once you create your ads you can choose from many options to best place those ads on websites that are relevant to your business goals.
Remarketing is a powerful feature that lets you capture people who have previously visited your site as an advertising audience. You can then show your audiences ads for your business as they surf across the web. If you ever felt “stalked” while you surf the web by ads from businesses you visit online – this is Remarketing. We find that connecting with your previous visitors over and over again proves to be an exceptional advertising tool.
Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your product feed, your item and store can be seen in the results at Google and Bing, as well as their shopping portals.
Local and geographical targeting are essential tools for many businesses to use PPC advertising properly. Location targeting allows your ads to appear in the geographic locations that you choose: countries, states, cities, metro area, zip codes, or a radius around a location are all examples of location targeting.
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